When benefits run dry
That moment when the card declines at checkout. The countdown to the first of the month. 40 million Americans know the exact date and time their SNAP benefits hit. We're making merch for the anxiety.
Everyone knows when the 1st hits. Benefits load at midnight. Grocery stores see the rush. It's not a stereotype if it's literally how the system works.
That specific panic of swiping your EBT card on day 29. Putting items back while everyone watches. Food insecurity with a side of public humiliation.
Monthly benefit drops create artificial scarcity. Could be weekly, could be daily. But that wouldn't teach poor people about 'budgeting.' We're merchandising the cruelty.
Snap Blackout merch drops with the 2025 Closeout Collection on January 5th. Heavy cotton. Heavier reality.
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